Create high-converting emails and automations in seconds using simple natural language prompts. Brew generates content perfectly aligned with your Design System, Knowledge, and Voice. Brew email creation screen with AI prompt

Always on-brand

All emails are generated using your Design System, Knowledge, and Voice

Optimized for conversion

Based on best practices to maximize open and click-through rates

Responsive everywhere

Automatically optimized for mobile, desktop, and every major email client

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Getting Started with Creation

1

Select your email type

From the Create page, use the dropdown in the top left corner to select the type of email you want to create:
  • Campaign: One-time emails for newsletters, announcements, etc.
  • Automation: Triggered sequences like welcome series or onboarding flows
  • Transactional: Individual emails responding to specific user actions
Dropdown for selecting email type in Brew

Learn about the three different email types

Understand the differences between Campaigns, Automations, and Transactional emails
2

Describe what you need

In the prompt field, describe the email or automation you want to create. The more specific you are about purpose, length, and content, the better your results will be.
“Create a newsletter announcing our new mobile app with key features, download instructions, and user benefits”
“Draft a webinar invitation for our upcoming SEO workshop with date/time details, speaker bios, and clear registration CTA”
“Write a product launch email for our new analytics dashboard with screenshots, three key benefits, and a limited-time offer”
“Design a monthly company update with team highlights, product news, and upcoming events”
“Create a special promotion email for our Black Friday sale with countdown timer and featured products”
3

Select your audience

Choose which audience should receive your email or automation. This helps Brew tailor the content to your selected segment.

Learn how to create an Audience

Create and manage audience segments for targeting
4

Choose voice

Your default voice will be pre-selected, but you can change it for each creation.Voices ensure that emails are consistent & on-brand.

Add Brand Voice

Train Brew on your brand voice or pick from voice templates
5

Select image style

Choose the image style that sets the visual aesthetic for any AI-generated images.Toggle on Align image colors with design system to ensure images match your brand colors (recommended).Align image colors with design system toggle in Brew

Create AI Image Styles

Define custom AI image styles for your brand
6

Generate your content

Click the Submit button to generate your email or automation.What happens next depends on your selection:
  • For Campaigns: You’ll be taken to the email editor to review and refine
  • For Automations: You’ll see the automation builder with your email sequence
  • For Transactional: You’ll set up event triggers and email content

Campaigns

Create, target, and schedule effective campaign emails

Automations

Build powerful, automated email sequences

Transactional

Set up essential transactional emails

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Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

Search Documentation

Type in the “Ask any question” search bar at the top left to instantly find relevant documentation pages.

AI Assistant Chat

Click the sparkle ✨ icon next to the “Ask any question” search bar in the top left to chat with our AI assistant that’s been trained on our entire documentation.

ChatGPT/Claude Integration

Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.