Explore the different types of emails you can send with Brew, including automations, campaigns, and transactional emails
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“Create a newsletter announcing our new mobile app with key features, download links, and customer testimonials”Brew instantly generates a complete, ready-to-send email based on your Design System, Brand Voice, and Knowledge.
“Create a 3-email welcome sequence for new subscribers that introduces our product and includes helpful getting started tips”Brew automatically builds a complete sequence with optimal timing and branching logic based on your Design System, Brand Voice, and Knowledge.
“Create a password reset email with a secure verification link, security tips, and clear instructions”Brew will generate professional transactional emails that maintain your brand identity based on your Design System, Brand Voice, and Knowledge.
Use Campaigns when you want to...
Use Automations when you want to...
Use Transactional emails when you want to...
Characteristic | Marketing Emails | Transactional Emails |
---|---|---|
Primary goal | Promote, inform, nurture | Facilitate account function or transaction |
Consent required | Yes (opt-in) | No (relationship-based) |
Unsubscribe required | Yes | No (if purely transactional) |
Audience targeting | Segments based on preferences | Individual based on specific action |
Timing | Scheduled strategically | Sent immediately when triggered |
Content focus | Value proposition, nurturing | Functional information, confirmation |
Examples | Newsletters, promotions, announcements | Password resets, receipts, shipping notifications |
CAN-SPAM (United States)
GDPR (European Union)
CASL (Canada)