Get Started
Ask AI
Get actionable insights from your email marketing data by asking questions in plain English
Ask AI gives you expert-level insights about your email performance through natural language conversations. Ask questions in plain English and get data-driven recommendations from an AI that combines email marketing expertise with advanced analytics.
Brew already uses these insights and performance data to automatically optimize the emails and automations it creates for you. The Ask AI feature simply gives you visibility into this intelligence, helping you better understand the reasoning behind Brew’s recommendations and how your email marketing is performing.
Natural Language
Ask questions about your performance in plain English—no need to build complex queries
Key Metrics
See essential email performance metrics at a glance with opens, clicks, and more
Smart References
Use @ to reference specific emails, subscription groups, or audiences in your questions
Using the Ask AI Feature
1
Access the Ask AI panel
Click on “Ask AI” in the side navigation panel to open the Ask AI interface. You’ll find it alongside other main navigation options like Dashboard, Campaigns, and Automations.The interface displays:
You can quickly open Ask AI from anywhere in Brew by using the keyboard shortcut Command+A (Mac) or Ctrl+A (Windows/Linux).
- A chat interface where you can ask questions about your email performance
- Key metrics cards showing your performance over your selected time period
You can open the Ask AI panel from anywhere within the Brew app without losing your current work. This means you can quickly check performance metrics or get insights while creating campaigns, managing automations, or working with your audience—no need to navigate away from what you’re doing or open a new tab.
2
Ask questions about your performance
In the chat interface, ask questions in plain English about your email performance. Here are some effective questions organized by category:
“What factors are most strongly correlated with email opens in my campaigns?”
“Which days and times have shown the highest engagement for my audience?”
“What’s the relationship between subject line length and open rates in my emails?”
“Which specific email elements get the most clicks across my campaigns?”
“Which specific content elements are driving the most unsubscribes?”
Use @ to reference specific emails, subscription groups, or audiences in your questions. For example: “Why did @Welcome Series perform better than @Newsletter?” or “Which emails perform best with my @High-Value Customers audience?”
Example of Ask AI’s expert response:Question: “Why did my click rates drop in my last campaign?”Response: “Your click rate dropped from 3.2% to 1.8% in your last campaign primarily due to three factors:
- CTA placement - Your previous campaigns had CTAs above the fold, while this one placed them at the bottom
- Audience targeting - This campaign went to a broader audience with 40% less engagement history
- Send timing - You sent at 3pm on Friday vs. your usual Tuesday morning slot, when your audience has shown 28% higher engagement
3
Explore key metrics through card interactions
You can also click directly on any metric card to ask specific questions about that metric:
- Click on a metric card (like Open Rate or Click Rate)
- The system will automatically focus your question on that specific metric
- Ask follow-up questions to dig deeper into that particular aspect of performance
Clicking on a metric card is a quick way to analyze a specific performance indicator without typing the metric name in your question. For example, clicking the “Bounce Rate” card and asking “Why did this increase last week?” is the same as typing “Why did my bounce rate increase last week?”
Key Metrics
The Ask AI interface displays essential performance metrics in cards on the right side of the screen. These metrics give you a quick overview of your email marketing performance at a glance.Understanding Your Metrics
Emails Sent
Emails Sent
The total number of emails delivered to recipients’ inboxes.This metric helps you track your sending volume and consistency, which impacts your sender reputation and deliverability.
Open Rate
Open Rate
The percentage of delivered emails that were opened by recipients.Percentage of delivered emails that recipients opened. Influenced by subject lines, preview text, sender reputation, and recipients’ previous experience with your brand.Industry average:
- 15-25% is considered average
- Above 25% is good
- Above 35% is excellent
Learn more about open rates
Understand how open rates are tracked and their limitations
Click Rate
Click Rate
The percentage of delivered emails that resulted in recipients clicking a link.Click rate reflects how engaging and relevant your email content is, and how compelling your calls-to-action are. Strong CTAs with clear value propositions, appealing design, and strategic placement significantly impact your click rates.Industry average: 2-5%
Learn more about click rates
Understand how clicks are tracked and why they matter
Bounce Rate
Bounce Rate
The percentage of emails that could not be delivered.Bounce rate primarily reflects the quality and hygiene of your contact list. There are two types of bounces:
- Hard bounces: Permanent failures due to invalid addresses or blocked domains
- Soft bounces: Temporary issues like full mailboxes or server problems
Monitor this metric in the card on the right. If your bounce rate exceeds 2%, Brew may suspend your account to protect deliverability. Regular audience hygiene helps maintain healthy bounce rates.
Learn more about bounce rates
Understand different types of bounces and how to minimize them
Unsubscribe Rate
Unsubscribe Rate
The percentage of recipients who opted out of future emails.Percentage of recipients who opt out of receiving future emails. High unsubscribe rates may indicate that your content isn’t meeting audience expectations or providing sufficient value. Using subscription groups and a customized Preference Center can help reduce unsubscribes by giving contacts more control over what they receive.Industry average: Below 0.5%
Learn more about unsubscribe rates
Understand how unsubscribes are tracked and managed
Complaint Rate
Complaint Rate
The percentage of delivered emails that recipients marked as “Spam” or “Junk”.High complaint rates severely damage sender reputation and deliverability.Target: Keep below 0.1%
Monitor this metric in the card on the right. If your complaint rate exceeds 0.08%, Brew may suspend your account to protect deliverability. Sending relevant content to engaged contacts helps maintain low complaint rates.
Learn more about complaint rates
Understand how complaints are tracked and their impact on deliverability
Selecting a Time Period for Key Metrics
You can select different time periods for the key metrics cards using the dropdown in the top-right corner:- Last 7 Days
- Last 30 Days
- Last 90 Days
- Month to Date
- Year to Date
- All Time
The time period selection only affects the metrics displayed in the cards. When asking questions in the chat interface, you can specify any time period in your question (e.g., “What was my open rate in March?” or “Compare click rates between Q1 and Q2”).
Advanced Analysis Techniques
Remember that Brew automatically applies these advanced analysis techniques when creating and optimizing your emails and automations. Using Ask AI helps you understand the “why” behind Brew’s decisions and gives you deeper visibility into your audience’s behavior and preferences.
Comparing multiple emails or campaigns
Comparing multiple emails or campaigns
Use @ to reference specific emails, groups, or audiences in your questions:
“Compare open rates between @Welcome Series and @Newsletter”
“Why did @Product Launch perform better than @Feature Update?”
“Show me click rates for all @Promotional emails”
“Which content performs best with my @Enterprise Customers audience?”Brew will analyze the differences and explain potential factors influencing performance.
Analyzing time-based patterns
Analyzing time-based patterns
Uncover timing insights with questions like:
“What time of day do my emails get the most opens?”
“Is there a difference in engagement between emails sent on weekdays vs. weekends?”
“What’s the optimal sending frequency for my audience?”These insights help you schedule future emails for maximum engagement.
Audience segment analysis
Audience segment analysis
Compare how different audience segments respond to your emails:
“How do open rates differ between my customer and prospect segments?”
“Which audience segment has the highest click-through rate?”
“What content resonates most with my high-value customers?”Use these insights to tailor future content to specific audience needs.
Content performance analysis
Content performance analysis
Analyze what content drives engagement:
“Do emails with video thumbnails get higher click rates than those without?”
“What subject line styles perform best for my audience?”
“Do longer or shorter emails get better engagement?”These insights help you optimize your content strategy.
Need Help?
Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:Search Documentation
Type in the “Ask any question” search bar at the top left to instantly find relevant documentation pages.
AI Assistant Chat
Click the sparkle ✨ icon next to the “Ask any question” search bar in the top left to chat with our AI assistant that’s been trained on our entire documentation.
ChatGPT/Claude Integration
Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.